Now women wearing the hijab are not only their obligations as Muslim women to cover their genitals but also have become a fashion trend. Hijab users ranging from small children to parents. Can you count how many hijab users in Indonesia? Many. Of course with so many hijab users, the demand for hijab is increasing. Even for one woman having one hijab is not enough, they have a lot of hijab ranging from colors, models, and so on.
It cannot be denied, the high demand for hijab is a very promising business opportunity. So do not be surprised if now many business people who sell the hijab as its main business. In order for your hijab business to compete, grow and gain ever-increasing profits, you need to have the right marketing strategy. So what are the right marketing strategies for the hijab business? Here are the ways you can do it.
Do a survey
To market the hijab you should first do a survey. The survey was conducted with the aim of obtaining information such as market tastes, hijab trends model development, and so on. The survey can be done simply, for example by asking people around, observing the style, conducting surveys with the help of the internet. That way the hijab you will sell is the present hijab that consumers need and want. If you don’t do the survey, it is feared that the hijab offered is an old-fashioned hijab that is not much in demand.
Make a Brand
Brand names can also be a strategy for marketing. Make a brand name or store name that is unique and easily remembered by buyers. So when the buyer tells of his experience using hijab products you can immediately mention your brand. In addition, each product should also be given to your brand so that others can see from the people who use it.
Choose Strategic Places
This strategic place will be very influential if your hijab business is done offline. You can choose a crowded place, such as a market, near a university or campus. Do not choose a place to sell in a quiet area, although usually the rent is lower but your income potential will also be small.
Pay attention to the quality & price
The next marketing strategy is to set prices according to the quality of your hijab. If the quality of the hijab product is good, then you can set a high price. However, if the quality of the hijab is not too good then give a low price. Do not set high prices with low quality. This is because it can hamper the development of your business. Now consumers are getting smarter so give competitive prices. Remember, your competitors are also many, it will be very easy for consumers to choose it. So that consumers or buyers do not disappear, then provide competitive prices and products. It would be better if you could sell hijab with good quality and a fairly low price.
Use Digital Marketing
Furthermore, you can also use digital media to market your hijab business. With the development of technology, digital marketing is an effective marketing method to be applied. For marketing using digital media or social media you can use like:
a. Facebook ads
Facebook ads is an advertising or marketing feature offered by Facebook. You can create a fanpage ad that has previously been made with different reach and can be arranged by the advertiser. Facebook ads is a marketing medium that is quite effective at this time.
Besides Facebook, you can also use Instagram to promote. Social media users like Instagram from year to year have increased so this is a great opportunity to market your hijab business. That way, your hijab products will be increasingly known to many people.
Cooperating with Other Parties
In addition to the methods above, you can also do promotions by working with other parties, such as soap operas on television so that they are used by talents or artists in the soap opera. In addition, you can also work with artists or influencers to endorse or promote your hijab products on their social media.